Review: Circa Absolute Lash Icon Mascara

I’ve tried plenty of mascaras since I started wearing makeup. And by “makeup”, I’m not counting the crap that is sold to really young, pre-pubescent girls. The kind that makes you break out just looking at it.

Nowadays it seems that every brand comes out with a “New and Improved!” or “Never Before Seen!” mascara every week, making it impossible to choose one brand or tube. I was in Walgreens two weeks ago and needed a new mascara. I had seen the new Circa (Eva Mendes’ makeup line) display a couple times, so I figured I would give their mascara a shot. The items in the collection are pretty pricey, so why not get something that I’m sure to use daily instead of a nail polish or eyeshadow that takes forever to use up?

Lash Icon box

I grabbed the Absolute Lash Icon because it claimed to volumize lashes without clumping. That’s usually what I’m looking for – a little bit of length, but a whole lot of volume. And by a whole lot, I mean a somewhat normal amount because I don’t want to look like I’m wearing crazy fake lashes here.

The claim: “Be iconic – this instantly volumizing and conditioning mascara magnifies the eyes and emphasizes the lashes, accentuating the eye with intensity and depth. The secret lies in its unique formula and oversized brush, molded to separate, coat and curl each lash for a false eye-lash effect. Flexible and fast drying, this all-in-one adds instantaneous volume while enriched with Pro-Vitamin b5 and Avocado oil, for lashes that won’t cake, clump or crumble.”

Yes please! And for the $11 price tag, I was hoping it would do all that it said it would. I got it in the color Black Brown; I don’t exactly remember why, but I want to say it was because it was either that or Blackest Black, and I wanted a more natural-looking color.

When I finally opened it up, I found the tube itself was very substantial and quite heavy. I’m surprised, though, that it is actually the same length as a “normal” drugstore mascara, but it is a lot bulkier. When I unscrewed the wand, I was greeted by said oversized (more like SUPERSIZED) brush. It’s like a regular mascara wand was blown up to twice its size and then glued to one of those mini torture ball mascara brushes. Scary. Here are two pictures of the Lash Icon brush (bottom) compared to Maybelline’s Lash Sensational.

mascara brushes

I must say that I actually didn’t mind the first application as the brush didn’t have a lot of product on it and the formula went smoothly onto my lashes without clumping. But after that initial application, I’ve hated it ever since. I have actually been scraping the brush on the side of the tube to get excess product off before applying with a very light hand to my lashes. And it’s clump city. So then I go in with a completely clean mascara brush that I took from Sephora to separate and take off the excess-excess product. And the clumping has only gotten worse over the 2-week period that I’ve had the mascara.

After all that extra time and effort (which is realistically only 2-3 minutes, but still – ain’t nobody got time for that in the morning!), my lashes look pretty decent. It dries at a normal speed, so that’s not really anything to brag about. Feeling my lashes right now, after I’ve had the mascara on for about 3 hours, they feel flexible and not hard, which is a plus. BUT I’ve noticed A LOT of fallout and flaking throughout the day. It’s like winter hit my eyeballs – flakes for days! Not a cute look. And I can’t say that I’ve noticed any conditioning that they claim because of the amount of product I’ve been wasting via necessary clump removal and flaking!

So overall, I really disliked this mascara. I just threw it out and will start using the Lash Sensational tomorrow morning (fingers crossed that goes better). I tried to push the $11 as far as I could, but in the end it was $11 disappointingly unwell spent.

So as a quick recap:

Pros:

  • Flexible lashes.
  • Good ingredients for possible conditioning – I’m grasping at straws here…

Cons:

  • Oversized brush is SUPERSIZED.
  • So much caking, clumping, and crumbling.
  • All the flakes.
  • Coating is not uniform and curling is not fantastic.
  • No visible conditioning here.
  • Expensive as heck!

Go ahead, leave me a comment!